Send weekly GA4 WoW email reports with Gemini AI executive summary Workflow Solution

Workflow overview

Why this workflow matters

Relevant for managed services and support workflows.

Weekly Google Analytics 4 Report - Full WoW Tracking & Auto-Generated with Gemini AI Stop manually building weekly analytics reports. This workflow automatically fetches your GA4 data every Monday morning, generates an AI-written executive summary using Gemini, builds a premium formatted HTML email with deep Week-over-Week (WoW) comparisons for every metric, and delivers it straight to your stakeholders' inboxes — fully hands-free. 👤 Who is this for? Marketing teams* and *agency owners** who report GA4 metrics weekly to clients Product managers* and *founders** who want a Monday morning performance digest Freelancers** managing analytics for multiple clients who want to automate reporting Anyone who spends 30–60 minutes every week manually pulling GA4 numbers and calculating WoW changes 🚩 What problem does this solve? Manual GA4 reporting is repetitive, error-prone, and time-consuming. This template eliminates that entirely — every Monday at 8:00 AM in your configured timezone, a fully formatted report lands in your inbox. With the new dual-node architecture, it automatically calculates accurate WoW trends for your overall metrics, specific pages, traffic sources, and more, all contextualized by a Gemini-generated executive summary. ⚙️ What this workflow does ⏰ Triggers every Monday at 8:00 AM via the Schedule Trigger node 📡 Fetches 14 GA4 reports in parallel - pulling both Current Week and Previous Week data simultaneously for speed: Overview metrics Top 5 Screens / Pages by views Top 5 Traffic Sources / Referrals Top 5 Events by count Top 5 Countries by sessions Device breakdown (mobile / desktop / tablet) New vs Returning users 🔀 Merges all 14 responses and passes the complete historical dataset forward 🤖 Gemini writes a 3-5 bullet point summary analyzing the full WoW dataset to highlight performance trends, audience behaviour, and actionable recommendations 🧮 Code node processes all data - aligns current vs. previous week data, calculates WoW % changes for every single category, handles new/dropped entries, and builds the full inline-CSS HTML email 📧 Sends the report via standard SMTP / Email node to your configured recipients 📧 What the email report includes Header** - dark luxury card with 4 KPI tiles (Users, Sessions, Bounce Rate, Avg Duration) and WoW arrows AI Executive Summary** - 3-5 bullet point Gemini-generated insight (hidden automatically if Gemini fails) Overview Table** - all 5 core metrics with This Week / Last Week / WoW % change pill badges Audience** - New vs Returning users with visual progress bars and WoW changes Top Screens** - ranked by views, including previous week values and WoW trend pills. (not set) and (empty) rows are preserved for transparency Traffic Sources** - top referral channels with WoW changes; direct traffic auto-labelled as Direct / App Open Top Events** - tracks interaction trends with WoW changes; system events (first_open, os_update, etc.) are filtered out automatically Geography** - top 5 countries by sessions with WoW comparisons Devices** - mobile / desktop / tablet with visual progress bars and WoW trend pills 🛠️ Setup Instructions Step 1 - Google Analytics 4 Credential Go to AlekSystem Credentials → Add new → search Google Analytics OAuth2 Sign in with the Google account that has access to your GA4 property Assign this credential to all 14 GA4 nodes Step 2 - Set your GA4 Property ID Open each of the 14 GA4 nodes In the Property ID field, replace {YOUR_PROPERTY_ID} with your GA4 numeric property ID Find your Property ID at: GA4 Admin → Property Settings → Property ID (looks like 123456789) Step 3 - Gemini API Credential Get your free API key at aistudio.google.com Go to AlekSystem Credentials → Add new → search Google Gemini Paste your API key and assign it to the Generate AI Summary node Step 4 - Email / SMTP Credential Go to AlekSystem Credentials → Add new → search SMTP (or swap the node for Gmail OAuth2 if preferred) Enter your email host, port, and login credentials Assign to the Send Weekly Report node Step 5 - Set Recipients Open the Send Weekly Report node (or the Code node depending on your mapping preference) Update the To Email field with your recipient address(es): 'email@example.com, email2@example.com' Alternatively, update the recipients: line at the bottom of the Build Report & Email HTML Code node. Step 6 - Set Timezone Open the Weekly Monday Trigger node Update the workflow settings to match your local timezone so the 8:00 AM trigger fires correctly. 🔧 How to Customise Change the schedule** → Open the trigger node, adjust the day and time to any cadence you need (daily, bi-weekly, monthly) Change the client brand in the footer** → Search for AppStoneLab Technologies in the Code node and replace it with your client or company name Filter or change events** → In the Code node, find the EXCLUDE_EVENTS array and add/remove event names to control which events appear in the report Change the AI summary language or tone** → Edit the prompt inside the Generate AI Summary Gemini node to match your client's preferred reporting style 📦 Requirements | Service | Purpose | Free Tier Available | | --- | --- | --- | | Google Analytics 4 | Source of all report data | ✅ Yes | | Google Gemini API | AI executive summary generation | ✅ Yes (via AI Studio) | | SMTP / Email | Email delivery | ✅ Yes | ⚠️ Notes Mobile app properties** - If your GA4 property tracks a mobile app, the workflow uses unifiedScreenName instead of pagePath, which works correctly for both web and app properties WoW calculations** - Bounce rate change is intentionally inverted (a decrease is shown as positive/green). If a metric like a specific page or country is new this week, the workflow dynamically tags it as "New" instead of breaking the calculation. Gemini failure handling** - If the Gemini node fails for any reason, the AI summary section is automatically hidden and the rest of the report sends normally Execute Once** - All 14 GA4 nodes have Execute Once enabled to prevent duplicate rows from the merge operation

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