& Send GA4 Report with Insights via Email Creation Workflow

Workflow overview

Why this workflow matters

Relevant for managed services and support workflows.

Who’s it for Marketing, growth, and analytics teams who want a decision-ready GA4 summary—automatically calculated, clearly color-coded, and emailed as a polished HTML report. How it works / What it does Get Client (Form Trigger)* collects *GA4 Property ID (“Account ID”), **Key Event, date ranges (current & previous), Client Name, and recipient email. Overall Metrics This Period / Previous Period (GA4 Data API)** pull sessions, users, engagement, bounce rate, and more for each range. Form Submits This Period / Previous Period (GA4 Data API)** fetch key-event counts for conversion comparisons. Code** normalizes form dates for API requests. AI Agent* builds a *valid HTML email**: Calculates % deltas, applies green for positive (#10B981) and red for negative (#EF4444) changes. Writes summary and recommendations. Produces the final HTML only. Send a message (Gmail)** sends the formatted HTML report to the specified email address with a contextual subject. How to set up 1) Add credentials: Google Analytics OAuth2, OpenAI (Chat), Gmail OAuth2. 2) Ensure the form fields match your GA4 property and event names; “Account ID” = GA4 Property ID. Property ID - https://take.ms/vO2MG Key event - https://take.ms/hxwQi 3) Publish the form URL and run a test submission. Requirements GA4 property access (Viewer/Analyst) • OpenAI API key • Gmail account with send permission. Resources Google OAuth2 (GA4) – https://docs.AlekSystem.io/integrations/builtin/credentials/google/oauth-generic/ OpenAI credentials – https://docs.AlekSystem.io/integrations/builtin/credentials/openai/ Gmail OAuth2 – https://docs.AlekSystem.io/integrations/builtin/credentials/google/ GA4 Data API overview – https://developers.google.com/analytics/devguides/reporting/data/v1

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