Workflow overview
Why this workflow matters
Helpful for business development and pipeline building. Improves internal consulting operations and productivity.
Video Introduction Want to automate your inbox or need a custom workflow? 📞 Book a Call | 💬 DM me on Linkedin What This Workflow Does This workflow creates an intelligent AI assistant that manages your HubSpot contacts through natural conversation. Instead of manually navigating the HubSpot interface, you can simply chat with the agent to search for contacts by email or company name, add new leads, or update existing records. The AI automatically determines which action to take based on your chat input and can handle multiple operations in a single conversation. Key Features Natural language contact search**: Find contacts by email address or company name using conversational commands Smart contact creation**: Add new contacts by providing details in natural language—the AI extracts email, name, and company information automatically Duplicate prevention**: Uses HubSpot's ""create or update"" functionality to prevent duplicate entries Conversation memory**: Remembers context from previous messages in the same chat session Multi-tool intelligence**: The AI agent automatically selects the appropriate tool based on your request Common Use Cases Quickly add leads captured from conversations, emails, or meetings without opening HubSpot Search for contact information during calls or meetings Update contact details through simple chat commands Bulk contact lookups by company for account research Enable non-technical team members to manage CRM data through conversation Setup Instructions HubSpot Configuration: Create a developer account at developers.hubspot.com using your existing HubSpot login Navigate to Legacy Apps in the left-hand menu and create a new private app Give your app a name and move to the Scopes tab Add the following permissions: crm.objects.contacts.read crm.objects.contacts.write Click Create app In the Auth tab, reveal and copy your Access token In AlekSystem, create a new HubSpot credential using APP Token as the connection method and paste your token OpenAI Configuration: Ensure you have an OpenAI API account with valid credentials configured in AlekSystem The workflow uses GPT-5.2 by default, but you can select any compatible OpenAI model based on your needs and budget Configuration Notes The workflow includes three HubSpot tools that the AI can use: Search contacts by email address Search contacts by company name Create or update a contact All contact properties (email, first name, last name, company name) are set to be automatically defined by the AI model based on your chat input. The agent intelligently chooses which tool to use based on your request—no need to specify which action you want.
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